Episode 84: Digital Marketing & Small Business Panel

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En2Action Bayview Bistro, All Good Pizza, Cafe Alma, TATO, Nana Joes Granola, Rebecca Bertoldi Marketing Co and Valerie Camarada, Marketing Sense

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“Some of the big things I see is that people are really not understanding their audience and that is a huge component to marketing anything.” Rebecca Bertoldi

In this episode our featured voices are Michelle Pusateri, of Nana Joes Granola, Kristin Houk, of All Good Pizza, TATO & Cafe Alma, Pooja Rajani, of En2action along with Valerie, Camarada of Marketing Sense and Rebecca Bertoldi, from Rebecca Bertoldi Marketing
Company

Welcome to our One Hour Special Show we co-produced with the American Marketing Association’s San Francisco Chapter on how to leverage digital marketing, e-commerce, social media, and community engagement to support small businesses and nonprofits during our ongoing pandemic

Pooja Rajani, En2Action

Pooja Rajani is the director of programs at En2action. Pooja started her project management career in the healthcare industry and has expertise in digital marketing and content marketing as well. Pooja has worked on projects that involved planning, organizing, and executing outreach to community residents, merchants, and key stakeholders in the diverse neighborhoods in the City of San Francisco, with expertise in BIPOC neighborhoods. She has worked and provided support to several small businesses, entrepreneurs, and microenterprises through programs and events like, "Ujamaa Kitchen", "Bayview Bistro", "Bayview Uncorked", "Bayview Summer Music Series", and most recently, "Sell Black". "

Kristin Houk, All Good Pizza, Tato & Cafe Alma

Kristin Houk is the chef-owner of All Good Pizza, Tato, and Cafe Alma. With over 30 years of experience in the hospitality and food industry, she is focused on providing community-centric spaces that encourage collaboration and support of local resources.

Michelle Pusateri, Nana Joes Granola

Michelle Pusateri is the founder and owner of Nana Joes Granola. Michelle got the idea for Nana Joes Granola while learning to surf at Ocean Beach. She always craved a bowl of granola when she got out of the water, but was shocked and disappointed to find that many of the options in her local grocery store were full of sweeteners, preservatives and most importantly weren’t gluten free.
Being a Culinary Institute of America trained pastry chef she decided to make her own granola and developed recipes with enough fat, fiber, and protein to sustain her. What started as a way to sustain her surfing habit turned into feeding friends and family and eventually the whole neighborhood and now the entire Bay Area.

Valerie Camarda, Marketing Sense

Valerie is a third-generation entrepreneur who began her marketing career in corporate America working for Fortune 500 companies including Castle and Cooke Foods and Pepsico. For the last 25 years, as the owner of Marketing Sense, she helps small businesses and non-profits successfully market their organizations.

Rebecca Bertoldi,Rebecca Bertoldi Marketing Co

Rebecca has spent most of her 20+ year marketing career catering to small businesses to give them the tools they need to stand out and reach new customers. She has helped small business owners get the biggest impact for any size budget. Her ideas and unique ways to connect with audiences keep her clients coming back year after year.

En2Action

Established in 2019, En2action is a 501(c)(3) nonprofit organization with a mission to engage, empower, and inspire action to promote equitable growth, build resilient communities, and achieve transformative social good. Through its work as a community-based nonprofit, En2action serves and collaborates with individuals, nonprofit and for-profit entities, delivering services through three program areas: community development, economic development, and education. En2action helps connect marginalized neighborhoods to each other, to greater economic activity, and to the broader community of San Francisco and other cities throughout the Bay Area. All of En2action’s work is guided by its core values: People matter, communities need to be heard, and collaboration requires openness and transparency. En2action’s office and shared-use commercial kitchen are located in the Bayview/Hunters-Point Shipyard. Donate and get in engaged

All Good Pizza, Cafe Alma, Tato

All Good Pizza was founded in 2012 as a community-centric food hub that serves brick oven pizzas and another lunch fare that highlights and utilizes local Bayview resources such as the Molinari salami company, Evergood Sausage, and Veritable Vegetable. All Good regularly hosts community events, local non-profits, farmers' markets, and local makers' markets. Tato was established in 2017 in homage to Kristin's family from Michoacan and Mexico City, Mexico. Named after her son, Tato is about family and community and the time-honored tradition of bringing people together by way of good food, good times, and good conversation. Cafe Alma was established in 2019 as India Basin's only cafe serving fresh and vibrant breakfast and lunch. Also an incubator for aspiring young entrepreneurs, Cafe Alma regularly hosts pop-ups with local chefs and a marketplace for local products.To find out more about Kristin’s three restaurants as well as the community events and guest chef events please go to all good pizza dot com, tato sf dot com and café alma sf dot com

Nana Joes Granola

Why is it called Nana Joes Granola?
My fondest memories growing up were with my family, so I named the company after my Grandma who I called Nana, and both of my Grandfathers named Joe! The polaroid picture on each bag of granola is a picture of my parents on their third date in 1968 laughing after enjoying

In 2010 Nana Joes Granola was born with the goal of bringing whole food ingredients back to the grocery store shelves while supporting my local community (and surfing habit). I believe breakfast should be a meal that nourishes and sustains you which is why all Nana Joes Granola products are made with 100% natural ingredients, with no preservative and sweetened with just a touch of maple syrup. I think it is a necessity to put community before profits which is why at Nana Joes Granola we ensure each and every one of our employees is making above minimum wage and has lots of opportunities to grow so they never have to work an entry level kitchen job again.

For now (this is where I want to say "With A Perspective") I will continue to run Nana Joes Granola as a business that stands for "Community Before Profit". A company that helps nurture a stronger community. We actually take the time to make a difference in our employees lives by providing them with the tools they need, so they never have to work another entry level job again. We will continue to buy almonds from local farms at the farmers market at $1.00 plus more per pound, supporting and fostering our relationships. I have not said I would never find investors, but if I do, they would have to be the right fit for us and for the NJG family and community.

With Love and Respect,
Michelle and the Nana Joes Granola Family

Marketing Sense

We provide the marketing information and skills they need.“ In addition to heading up Marketing Sense, Ms.Camarda finds time to teach marketing classes for entrepreneurs. She has also served as the chair of the marketing communications committee for the San Francisco Chapter of the American Marketing Association and has held leadership positions with the San Francisco Chamber of Commerce, and was a member of the Board of Directors for the nonprofit Rebuilding Together (formerly Christmas in April) and the San Francisco Bay Area Chapter of the National Association of Women Business Owners (NAWBO). She recently co-formed A Good Deed Tea, a non-profit that raises money for women’s charities around the world.

Rebecca Bertoldi Marketing Company

At Rebecca Bertoldi Marketing Company we believe every business should have access to good marketing. We work with different sized companies to manage their campaigns and also publish guides for those just starting out. We want you to succeed!

Our Approach
Our philosophy for helping businesses to grow is pretty simple: Find the best way to reach customers utilizing the assets and budget that is currently available and evolve. We love helping businesses grow, and strive to make it feel like you have an additional team member rather than just a vendor.

Career Highlights
My career began in graphic design and turned into marketing while working side-by-side with some of the area's best marketers.
Rebecca ran her New York-based marketing company for almost 15 years prior spending five years in the beautiful San Francisco Bay Area, getting immersed in innovative technology. These days you'll find Rebecca settled in Jewett City in eastern Connecticut, surrounded by tranquility and nature.

Rebecca has won awards, including Female Entrepreneur of the Year, 40 Under 40 Trailblazers, Woman of the Year and Excellence in Communications. It has been quite an adventure!

Videos

To find out more about All Good Pizza, Nana Joes Granola and Rebecca Bertoldi - Check Out These Videos:

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“It’s really about connecting with your community and knowing the people around you that want you to survive and in turn supporting those other small businesses. ”

— Kristin Houk, All Good Pizza, Taco, Cafe Alma

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