George Koster
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Historic

Special Events

 

 

Over View

I was engaged by Maritz Communications to create a special event group to develop new businesses with high profile public events. I worked with the newly formed group to secure a contract to develop the concept and execute the marketing program for the America’s Cup Village with the San Diego America's Cup Organizing Committee, which resulted in sale of 150% of exhibit booth capacity, increased merchandise sales and leveraged corporate sponsor participation.

Through my expertise in special event packaging for sponsorship, I was recruited by Dick Clark Productions to research and develop a comprehensive marketing, sponsorship and merchandising program to support a tour concept, “Dick Clark American Pop Music,” which included museum style exhibits utilizing multimedia, interactive technology, retail and food and beverage components. My business development efforts resulted in over 50 of the Fortune 500 companies seeking strategic relationships and sponsorship.

As part of my work with Robert Yani Productions and the largest shopping center developers in the development of integrated marketing programs for festival market place shopping centers, I was enlisted by the Rouse Company to consult on the development of a special events division that included 14 properties, which led to regional and national sponsorships and promotional tie-ins with Fortune 500 corporations.

I have an extensive background in conceptualizing, securing both sponsorships and strategic partnerships as well as producing corporate and public special event programs that integrate both live events, new media, television, merchandising and public outreach. This has led me to establish and manage a startup thematic special events master plan, television specials and retail stores with Golden Gate Bridge and Bay Bridge 50th Anniversary Committees. This in turn increased product awareness, media attention, overall merchandise sales, and led to the permanent lighting of the Bay Bridge’s west suspension span and associate production of the television documentary the Colossus of the Golden Gate broadcast on KTVU.

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My Expertise


Technology

I have worked in the technology sector for nearly a decade. As Senior Manager of Business Development at eBay, Inc, I created and managed some of the most successful entertainment marketing partnerships and programs.  This included developing strategic relationships with PBS’s Antiques Road Show, Warner Bros., Court TV, Cartoon Network, History Channel, Universal Studios, National Geographic Channel, Fox and PBS’s Video Division. 


Real estate

I consulted with East Bay Asian Local Development Corporation in the development and execution of a housing project based on a business model that property buyers come together into cohorts that in turn act as neighborhood economic revitalization agents. I have also developed a program to address foreclosed homes through utilizing the homes as an economic redevelopment engine that was presented to the California State Assembly, and or Van Jones’ Rebuild the Dream organization, I have researched and recommended policy to address the national housing crisis and foreclosures.


Entertainment marketing

Prior to working in high-tech, I brought my unique blend of integrated marketing to leverage niche marketplaces with some of Hollywood’s top studios and cable television networks. My many accomplishments in the field include the launch of the SCI-FY Channel magazine and the television shopping show, SciFi Trader, with USA Network, developed strategic marketing relationships with Paramount Pictures and Lucasfilm’s licensee Fantastic Media for both the Star Trek Official Fan Cluband Magazine and the Star Wars Official Fan Club and Magazine.


Non-profit work

As a community volunteer in the Lake Tahoe / Truckee community, I created and led the Squaw Valley Museum Foundation where I formed a non-profit corporation, recruited board of directors, developed a grant and secured over two hundred and fifty thousand dollars in seed funding for the development of an official Squaw Valley Olympic Museum. Additionally, I worked with the US Olympic Committee to secure the merchandising rights for the 50th Anniversary of the 1960 Winter Olympics at Squaw Valley, and I developed a line of official merchandise and recruited a regional wholesale and retail distributor to sell throughout region.


Economic development

Presently I’m advising the San Francisco Mayor’s Office of Workforce and Economic Development in developing financing models such as green financing, local currency, crowd funding, social impact bonding and strategic partnerships around economic redevelopment of the Central Market community.  As part of this program, I have been working with The Bay Area Regional Center to facilitate business development between the Mayor’s Office of Workforce and Economic Development, private equity and property developers for capital investment in redevelopment projects. 


Special events

I was engaged by Maritz Communications to create a special event group to develop new businesses with high profile public events. I worked with the newly formed group to secure a contract to develop the concept and execute the marketing program for the America’s Cup Village with the San Diego America's Cup Organizing Committee, which resulted in sale of 150% of exhibit booth capacity, increased merchandise sales and leveraged corporate sponsor participation.

 
 

 
 
The longing you seek is not behind you, it’s in front of you.
— Maz Kanata