George Koster
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SHOOT FOR THE STARS

Entertainment Marketing

 

 

Overview

Prior to working in high-tech, I brought my unique blend of integrated marketing to leverage niche marketplaces with some of Hollywood’s top studios and cable television networks. My many accomplishments in the field include the launch of the SCI-FY Channel magazine and the television shopping show, SciFi Trader, with USA Network, developed strategic marketing relationships with Paramount Pictures and Lucasfilm’s licensee Fantastic Media for both the Star Trek Official Fan Cluband Magazine and the Star Wars Official Fan Club and Magazine, the creation and execution of the X-Files Fan Cluband fan conventions with 20th Century Fox and Creation Entertainment, and the launch of Batmanpop-up merchandising carts with both the top shopping center developers and Warner Bros.  I also provided marketing, advertising, sponsorship, licensing, subscriptions and cross-promotional tie-ins with Fortune 500 companies for clients such as, The Edison Bros., Nordstroms, Kellogg, Stevie Wonder’sWonder Nuart Films, Los Angeles Olympic Festival, People Magazine, King Features, Hearst Publishing and American Newspaper Association.

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Technology

I have worked in the technology sector for nearly a decade. As Senior Manager of Business Development at eBay, Inc, I created and managed some of the most successful entertainment marketing partnerships and programs.  This included developing strategic relationships with PBS’s Antiques Road Show, Warner Bros., Court TV, Cartoon Network, History Channel, Universal Studios, National Geographic Channel, Fox and PBS’s Video Division. 


Real estate

I consulted with East Bay Asian Local Development Corporation in the development and execution of a housing project based on a business model that property buyers come together into cohorts that in turn act as neighborhood economic revitalization agents. I have also developed a program to address foreclosed homes through utilizing the homes as an economic redevelopment engine that was presented to the California State Assembly, and or Van Jones’ Rebuild the Dream organization, I have researched and recommended policy to address the national housing crisis and foreclosures.


Entertainment marketing

Prior to working in high-tech, I brought my unique blend of integrated marketing to leverage niche marketplaces with some of Hollywood’s top studios and cable television networks. My many accomplishments in the field include the launch of the SCI-FY Channel magazine and the television shopping show, SciFi Trader, with USA Network, developed strategic marketing relationships with Paramount Pictures and Lucasfilm’s licensee Fantastic Media for both the Star Trek Official Fan Cluband Magazine and the Star Wars Official Fan Club and Magazine.


Non-profit work

As a community volunteer in the Lake Tahoe / Truckee community, I created and led the Squaw Valley Museum Foundation where I formed a non-profit corporation, recruited board of directors, developed a grant and secured over two hundred and fifty thousand dollars in seed funding for the development of an official Squaw Valley Olympic Museum. Additionally, I worked with the US Olympic Committee to secure the merchandising rights for the 50th Anniversary of the 1960 Winter Olympics at Squaw Valley, and I developed a line of official merchandise and recruited a regional wholesale and retail distributor to sell throughout region.


Economic development

Presently I’m advising the San Francisco Mayor’s Office of Workforce and Economic Development in developing financing models such as green financing, local currency, crowd funding, social impact bonding and strategic partnerships around economic redevelopment of the Central Market community.  As part of this program, I have been working with The Bay Area Regional Center to facilitate business development between the Mayor’s Office of Workforce and Economic Development, private equity and property developers for capital investment in redevelopment projects. 


Special events

I was engaged by Maritz Communications to create a special event group to develop new businesses with high profile public events. I worked with the newly formed group to secure a contract to develop the concept and execute the marketing program for the America’s Cup Village with the San Diego America's Cup Organizing Committee, which resulted in sale of 150% of exhibit booth capacity, increased merchandise sales and leveraged corporate sponsor participation.

 
 

 
 
The longing you seek is not behind you, it’s in front of you.
— Maz Kanata