George Koster
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Technology

Technology

 

 

Overview

I have worked in the technology sector for nearly a decade. As Senior Manager of Business Development at eBay, Inc, I created and managed some of the most successful entertainment marketing partnerships and programs.  This included developing strategic relationships with PBS’s Antiques Road Show, Warner Bros., Court TV, Cartoon Network, History Channel, Universal Studios, National Geographic Channel, Fox and PBS’s Video Division.  I created and executed grassroots marketing and merchandising programs such as the 28-city nationwide tradeshow program “From our Home Page to Your Hometown” as well as the official eBay merchandise line and web-based store. I provided content development and operational integration to the eBay television pilot project. 

Utilizing my expertise in publishing and licensed merchandise, I created and executed  a publishing program that included the official “eBay Magazine,” “eBay Calendar,” “The Official eBay Guide to Buying,” “Selling and Collecting Just About Anything,” as well as the books “eBay For Dummies” and “eBay Cliff Notes.” I also created and managed both trade show marketing and ambassador teams that resulted in increased branding exposure and sales development.  I then created a vertical marketing group to support that growth by identifying and recruiting subject matter experts to grow and manage their respective product category business units.  To enable transaction growth in the community/marketplace, I also created and managed the marketing, merchandising, customer acquisition and loyalty of the eBay Platinum Visa credit card with USA Bank.

At Telegen Corporation I was the Director of Marketing and Sales where I was responsible for rebranding and re-launching a telecommunications and flat panel product lines.  I developed and distributed marketing and collateral materials to both the retail and wholesale channels, and recruited and managed a national sales representative and customer service team that lead to a 75% increase in telecom product sales. I organized an exhibit program for the Consumer Electronic Show to promote the new flat panel display business, and I identified strategic partnerships to establish a joint venture for a new smart screen phone product line.

In the clean technology space, I was recruited by the co-founders of Fat Spaniel Technologies to serve on their advisory board to develop the business plan and model for initial seed funding rounds.  I advised on the development of strategic relationships with solar panel manufacturers, installers and strategic relationships with distribution channels and with green mortgage products.  I also advised on the development and execution of an IP licensing program and he facilitated meetings with private capital for financial placement in Fat Spaniel.

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Technology

I have worked in the technology sector for nearly a decade. As Senior Manager of Business Development at eBay, Inc, I created and managed some of the most successful entertainment marketing partnerships and programs.  This included developing strategic relationships with PBS’s Antiques Road Show, Warner Bros., Court TV, Cartoon Network, History Channel, Universal Studios, National Geographic Channel, Fox and PBS’s Video Division. 


Real estate

I consulted with East Bay Asian Local Development Corporation in the development and execution of a housing project based on a business model that property buyers come together into cohorts that in turn act as neighborhood economic revitalization agents. I have also developed a program to address foreclosed homes through utilizing the homes as an economic redevelopment engine that was presented to the California State Assembly, and or Van Jones’ Rebuild the Dream organization, I have researched and recommended policy to address the national housing crisis and foreclosures.


Entertainment marketing

Prior to working in high-tech, I brought my unique blend of integrated marketing to leverage niche marketplaces with some of Hollywood’s top studios and cable television networks. My many accomplishments in the field include the launch of the SCI-FY Channel magazine and the television shopping show, SciFi Trader, with USA Network, developed strategic marketing relationships with Paramount Pictures and Lucasfilm’s licensee Fantastic Media for both the Star Trek Official Fan Cluband Magazine and the Star Wars Official Fan Club and Magazine.


Non-profit work

As a community volunteer in the Lake Tahoe / Truckee community, I created and led the Squaw Valley Museum Foundation where I formed a non-profit corporation, recruited board of directors, developed a grant and secured over two hundred and fifty thousand dollars in seed funding for the development of an official Squaw Valley Olympic Museum. Additionally, I worked with the US Olympic Committee to secure the merchandising rights for the 50th Anniversary of the 1960 Winter Olympics at Squaw Valley, and I developed a line of official merchandise and recruited a regional wholesale and retail distributor to sell throughout region.


Economic development

Presently I’m advising the San Francisco Mayor’s Office of Workforce and Economic Development in developing financing models such as green financing, local currency, crowd funding, social impact bonding and strategic partnerships around economic redevelopment of the Central Market community.  As part of this program, I have been working with The Bay Area Regional Center to facilitate business development between the Mayor’s Office of Workforce and Economic Development, private equity and property developers for capital investment in redevelopment projects. 


Special events

I was engaged by Maritz Communications to create a special event group to develop new businesses with high profile public events. I worked with the newly formed group to secure a contract to develop the concept and execute the marketing program for the America’s Cup Village with the San Diego America's Cup Organizing Committee, which resulted in sale of 150% of exhibit booth capacity, increased merchandise sales and leveraged corporate sponsor participation.

 
 

 
 
When gone am I, the last of the Jedi will you be. The Force runs strong in your family. Pass on what you have learned.
— Yoda