George Koster

Technology

Overview

I have worked in the technology sector for nearly a decade. As Senior Manager of Business Development at eBay, Inc, I created and managed some of the most successful entertainment marketing partnerships and programs.  This included developing strategic relationships with PBS’s Antiques Road Show, Warner Bros., Court TV, Cartoon Network, History Channel, Universal Studios, National Geographic Channel, Fox and PBS’s Video Division.  I created and executed grassroots marketing and merchandising programs such as the 28-city nationwide tradeshow program “From our Home Page to Your Hometown” as well as the official eBay merchandise line and web-based store. I provided content development and operational integration to the eBay television pilot project.

Utilizing my expertise in publishing and licensed merchandise, I created and executed  a publishing program that included the official “eBay Magazine,” “eBay Calendar,” “The Official eBay Guide to Buying,” “Selling and Collecting Just About Anything,” as well as the books “eBay For Dummies” and “eBay Cliff Notes.” I also created and managed both trade show marketing and ambassador teams that resulted in increased branding exposure and sales development.  I then created a vertical marketing group to support that growth by identifying and recruiting subject matter experts to grow and manage their respective product category business units.  To enable transaction growth in the community/marketplace, I also created and managed the marketing, merchandising, customer acquisition and loyalty of the eBay Platinum Visa credit card with USA Bank.

At Telegen Corporation I was the Director of Marketing and Sales where I was responsible for rebranding and re-launching a telecommunications and flat panel product lines.  I developed and distributed marketing and collateral materials to both the retail and wholesale channels, and recruited and managed a national sales representative and customer service team that lead to a 75% increase in telecom product sales. I organized an exhibit program for the Consumer Electronic Show to promote the new flat panel display business, and I identified strategic partnerships to establish a joint venture for a new smart screen phone product line.

In the clean technology space, I was recruited by the co-founders of Fat Spaniel Technologies to serve on their advisory board to develop the business plan and model for initial seed funding rounds.  I advised on the development of strategic relationships with solar panel manufacturers, installers and strategic relationships with distribution channels and with green mortgage products.  I also advised on the development and execution of an IP licensing program and he facilitated meetings with private capital for financial placement in Fat Spaniel.